What is a Google Business Profile?

Google Business Profile Gold Coast

Recently Re-Named Google Business Profile from “Google My Business”, A Google Business Profile is the profile that shows up on Google Maps for local businesses. Think of it as your most important business directory listing. As Google clearly dominates online search, businesses of all size can benefit greatly or lose market share rapidly if this profile is neglected or poorly reviewed. 

What is Google My Business?

As mentioned above “Google My Business” and “Google Business Profile” are one and the same! Google just likes to keep us on our toes by always updating and changing. Now that we have clarified that, Google Business Profile is the business profiles shown on Google Maps and Google Search when you search for a business or service in your area.

Benefits of signing up for Google My Business

  • Customers can find you

A Google My Business account works the same way as a business card will because it clearly displays all the critical info in a flash. Your business address, contact information, operating hours, and a direct link to your existing website. Your GBP account is also directly linked to the Google’s navigational you and that means your potential clients can also have instant access to directions to your premises. 

  • Easy Review System

Google understands people rely on reviews and recommendations before making a decision. The review generating process is relatively simple and Google has algorithms to make sure the genuine reviews are viewed the most. 

  • Local SEO opportunity

Contrary to popular belief, it is not impossible to rank on page 1 against much larger competitors. Google rewards activity on your Google Business Profile as well as many other ranking factors that are designed to give every business a fair go.

If you invest the time to ensure that your account is detailed and verifiable, it may actually improve your ranking on results pages. Sometimes, the highest quality customers can come from the simplest of efforts. Try not to overlook free, simple services like Google My Business because they could change the entire trajectory of your business if you really roll your sleeves up and get tucked in.  

Social Media Management Packages

At Floodgate, we believe most local businesses are neglecting their Google Business Profile. We have noticed the Social Media Management companies and contractors have been very slow to realise that Google is rewarding activity on their Google Business Profile. As the large social media platforms have now been flooded with too much advertisement, Google Business Profile management is now a much better option for many of the local businesses looking to get ahead of their competition.

How to set up a Google Business Profile

Setting up a Google Business Profile is a relatively simple task. Click Here and follow the steps. If you have any trouble, feel free to reach out to Floodgate and we would be happy to assist. We also offer Google Business Profile management services to keep the consistent activity. You would be surprised how quickly you rise the ranks and start getting more enquiries than you know what to do with!





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