One of the most common things we hear from our customers is ‘Google Ads don’t work for us’. That is absurd. There are 3.5 billion Google searches EVERY DAY. So there is no chance that your audience isn’t searching your industry or your niche.
Google Ads is the easiest way to connect your business to customers who are looking for your specific service / product and are ready to buy now.
So when researching about Google Ads the next step is wondering the price and if it’s worth it for you. So how much do Google Ads cost?
It’s a fair question, and one we hear frequently, especially from beginners to paid ads. After all, businesses new to PPC are likely to be most concerned about how much they will be asked to pay to advertise on Google, and whether they can even afford it!
Unfortunately, there is no simple, one-size-fits-all solution. The simplest and most frustrating (yes, we know) response we can provide is: it depends.
There are various factors that influence the cost of Google Ads. Your industry or niche is one of the important ones. If there is high competition in your industry, you might have to pay more than others. This also depends on your location, what keywords you want to target, your competition and many other factors that affect your ranking.
Your Google Ads budget is determined by the cost-per-click and the conversion rate of your website. You must do a calculation that takes into consideration your revenue and conversion rate. It doesn’t have to be flawless; you can fine-tune it at any time. If you haven’t yet used Google Ads, this may be you don’t know what your conversion rate is.
But, consider the following example of a plumber in Melbourne – There are 3000 searches for plumber Melbourne on Google. So because its so common, it will be a difficult word to rank for. So, if you have a plumbing business in Melbourne you might have to pay $15 or more for a click. So instead of going for expensive keywords, you can try to rank for easier ones such as ‘best plumber melbourne’ or ‘24 hour plumber etc’ If you’re not sure what keywords to use, use the Google Term Planner tool, which can show you how much traffic you can expect for a certain keyword. So depending on which keywords and bidding strategies you chose the cost of your Google Ads campaign will increase or decrease.
As previously said, there are various factors that can have a big influence on the cost of operating a Google Ads campaign, but keep in mind that practically every sort of business can make Google Ads work for them!