Building your social media strategy for 2022

Social media can be a monster to handle because it changes all the time. The algorithms and how people tend to use them keeps changing and some people can’t keep up. Even though it can be tricky, social media marketing is still a powerful tool because Australians love social media, and that’s where you’ll find them! There’s so much to gain and so little to lose, so if you haven’t had a dip into the social media waters yet, no worries, we’ve put together a short guide to prepare you for 2022. What can we expect to see in 2022 for social media marketing?

Keep reading to find out more…

  • Be clear about your growth goals 

Before you get clicking on one of those blue app icons, you need to be very sure about what the game plan is here. Try to establish clear digital marketing goals for your business and make sure they align with your social media campaigns. The only way to know if your social media campaigns are working is to have performance targets set up to compare with. If your goal is to send more traffic to your website, use your social media. Don’t fuss about fancy Instagram profiles if they don’t contribute to what you want for your business. That’s just wasted time and effort. Instagram is one of those social media platforms that are great for spreading brand awareness, but it might not be the best for converting leads into sales. Once your laser focuses on what you want to achieve, it’s much easier to track your progress from week to week. Choosing the right social media for your business isn’t easy, but it is doable if you’re clear on your targets.  Tracking is a BIG part of successful social media campaigns in 2022. You can find out if your followers, engagement, and sales from your social media campaigns are on track. 

  • Social media marketing should be interactive 

In 2022, customers will need to be able to communicate with you via social media. It’s growing in so much dominance that the Australian Competition & Consumer Commission has flagged it as an important way to advertise your business. It will just get more prominent in 2022 because it is proven to increase direct communication with the audience. The critical word here is engagement! Consumers won’t settle for generic social media activity on business pages and accounts anymore, no way. They want to interact with your posts about services and get responses back. This tactic is not new, but it will just reach new heights in the new year, which means you have to stay on your toes. You can try many things like responsive website design for a smooth user experience, interactive tools associated with your social media, or access to questionnaires, games, polls, interactive videos, and contests; everything works. The consumer needs to be in the centre of your attention because they have the power to make or break your business. Please give them the tools to use their control for good!

  • User-Generated Content is king 

User-generated content is quickly becoming a popular way to improve your social media marketing strategy. User-generated content is a post or comment posted by customers with raving reviews and positive things about your service. It’s free advertising, an organic social media post where a customer produces content that works in your favour. You see posts like this all the time; if a friend of yours was incredibly pleased with a delivery service or food at a particular restaurant, they may upload a pic and tag the business because they enjoyed their experience! This kind of content is organic, so you won’t know about it until it’s posted. Anytime you notice someone giving you a great shoutout, don’t be afraid to share it with your followers because good service is speaking for itself here. This will also help you build trust with customers who aren’t so sure about you yet. 

  • Lock in on your target market

Let’s face it – sometimes social media marketers can be pretty passive when it comes to this part. We’ve already highlighted how important a focused target is; your audience should be part of that. We’re sure you’re not exactly willing to welcome teenage customers if you offer antique furniture repairs? That means that you have a target audience and need to focus on using social media. Maybe you’re after the up and coming young generation; well, there are ways to reach millennials on social media. Your target audience is on social media; you just have to know where to look. Different social media platforms attract diverse audiences, and you have to find the sweet spot. Specific demographics appeal to specific platforms. Twitter and Facebook, for example, already offer an enormous difference in demographics, and you need to be sure which one is better suited to your service offering and goals. 

How to get started with your social media marketing strategy for 2022


  • Facebook and YouTube are both excellent places for ads due in part to their high-earning user bases and their connection to the PPC platform, Google Ads. 
  • Millennials and Gen Z are mainly on Instagram and TikTok, which shows that this audience is enticed by visual elements and pictures
  • LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or Twitter
  • Don’t spread yourself too thin and try your hand at every single social media platform. Just focus on networks where you’ll find a core audience.

One thing that’s for sure is that social media marketing is only getting more prominent in 2022 and is here to stay. These tips should get your creative juices flowing, and you should already have some ideas to attack social media platforms with new inspiration. We can help you with the most complicated part, metrics tracking, and even guide you along the way to turn social media engagement into cash. Schedule a strategy session with us, and we’ll get you on your way!


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