Moreover, having a highly ranked website and a strong digital presence will build a reputation for your business and improve your chances of gaining new leads and converting that into sales.
Think about it, when you search for something online, you don’t go beyond the first page. If what you are looking for isn’t on the first page, you will change the search. For example, if you search “plumber West Melbourne” and not find satisfying results you might search “plumber Melbourne” instead of going to the 2nd page of results.
Only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results. If your website ranks on the second page of search results for a keyword with 100 monthly searches, you’re only reaching a maximum of 25 users. Hence, it’s highly important to rank in the first page of the search engine.
It’s difficult to imagine how we’d ever locate websites, companies, or the information we need on a daily basis if SEO didn’t exist. The search engine results would be far too simple to control, and as consumers, we would have to explore much longer and harder to locate worthwhile sites rather than those who just manipulated the results to get to the front page.
SEO is essential if your organisation has a website. If you don’t have a website, get one now!
SEO is critical to your online performance whether your company is new or old, small or large. In reality, SEO is still vital even if you are the only one in your location, market or niche.
SEO helps you get quality traffic for your website from your target audience. Quality traffic means attracting people who are interested in your product or service to your website. You can also retarget these people who have visited your website to convert them from visitors to leads.
It will help you increase your visibility and brand awareness. It will also help you compete with your competition.
So, if your business isn’t investing in SEO, you are missing out on quality traffic and are far behind from your competition.