Why Do You Need A Website?

QUICK SUMMARY  In 2021, you can’t just get away with having a basic website. You need to do a lot more to stand out from your competition. For businesses that think that having a website isn’t necessary are in need of a wake up call. 81% of people research a business or service online before making a purchase decision. So if you don’t have a website or an online presence, you essentially do not have access to a large percentage of the market.

Why do you need a website?

If you are a business owner who is still unsure about creating a website, I’ll save you some time—you need one. And a good one. A conversion based, lead generating, professionally designed website that will differentiate you from your competition.

The 21st century consumers are cynical. As a matter of fact, 56% of people said that they won’t trust a business without a website. Having a good quality website not only creates a good first impression but also instantly boosts your credibility as a legitimate business. Showcasing testimonials, examples of your work proves your expertise. This shows how important website design actually is.

Did you know 79% of users who read online reviews and believe them? So if you don’t have a website or any social media presence, you don’t know what’s being written about your business online, positive or negative. To control the narrative, you need a platform to position yourself and your business in the market to get the exact type of customers you’re looking for. A website is the best platform to control your messaging and shape the online perception of your business.

Your website also acts like a 24/7 answering machine. Outside of your office hours when you aren’t there to pick up the phone or answer emails, your website will give the consumer the relevant information they need about your business. Your website can save you that time by providing answers to common customer questions and inquiries.

Why do you need a good website?

Now that you know you need a website for your business, a boring template one-page website isn’t going to be of much help either.

Having a good and effective website has never been more critical with the majority of customers searching for businesses online these days. But if it appears poorly designed and uncreative, it will reflect on your brand and consumers will associate these same factors with your product or service. Having a friend or family member build your website for free is the same as asking a bricklayer to design a skyscraper. A lot can go wrong there.

What you need is a website with SEO optimization that can give you more traffic, more leads and more conversions.


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