Google relies on more than 200 ranking factors, including:
- Domain age
- On page factors
- Publishing frequency
- Off page factors
On page SEO includes website usability, grammar or spelling errors, internal links, good quality content and keyword optimization.
Did you know, bounce rates increase by 50% if your website takes 2 seconds extra to load?
And also, conversion rates fall by 12% for every extra second that it takes your website to load.
Hence, before even seeing your website, some consumers have made a decision of not purchasing your product or engaging in your service.
And if that’s not enough, according to Google, almost 80 percent of the search engine algorithm relies on off-page factors.
For example, a backlink is an off-page factor. You get a backlink when another website links a page on your website. For example, an interior design magazine links your kitchen renovation blog on their website. This will give you a backlink from them.
This is the reason, producing good quality content on a regular basis is very important.
72% of online marketers describe content marketing as their most effective SEO tactic.
Avoiding on- page and off-page SEO can have a significant impact on your rankings in search results. It’s important to improve your strategy and optimize your website.
Organic traffic is any traffic that you don’t have to pay for. Today, organic search drives more than 50 percent of all website traffic. Hence, having a SEO friendly website will help you rank higher, increase traffic and give you access to more potential customers.
Thus, many people are trying to build an SEO friendly website, create a really spammy website with just keywords. NEVER do that!
This results in a high bounce rate and then the search engine reduces the ranking of the website.
Google currently holds 90.1% of the total search engine market share, followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
So, if you’re not ranking on Google, you’re losing on a majority of potential customers who are actively looking for your business.