What is SEO?

QUICK SUMMARY SEO or Search Engine Optimization is the method of growing the amount of “quality” traffic on your website through organic search engines.

You can attract all types of visitors on your website, but if Google is showing your website to people who are interested in Apple computers when you are an apple farmer, that’s obviously not quality traffic. Quality traffic means attracting people who are interested in your product or service to your website.

Have you ever wondered how the search engines like Google, DuckDuckGo, Bing rank websites?

Google (or any search engine that you use) has a crawler that goes out and collects information on all the stuff that you can find on the Internet. The crawlers bring all the 1s and 0s back to the search engine to create an index. The index is then fed into an algorithm that attempts to connect all the data to your query.

That sounds complicated right? Let us make it easy for you.

How does Google rank search results?

Google relies on more than 200 ranking factors, including:

  • Domain age
  • On page factors
  • Publishing frequency
  • Off page factors

On page SEO includes website usability, grammar or spelling errors, internal links, good quality content and keyword optimization.

Did you know, bounce rates increase by 50% if your website takes 2 seconds extra to load?

And also, conversion rates fall by 12% for every extra second that it takes your website to load.

Hence, before even seeing your website, some consumers have made a decision of not purchasing your product or engaging in your service.

And if that’s not enough, according to Google, almost 80 percent of the search engine algorithm relies on off-page factors.

For example, a backlink is an off-page factor. You get a backlink when another website links a page on your website. For example, an interior design magazine links your kitchen renovation blog on their website. This will give you a backlink from them.

This is the reason, producing good quality content on a regular basis is very important.

72% of online marketers describe content marketing as their most effective SEO tactic.

Avoiding on- page and off-page SEO can have a significant impact on your rankings in search results. It’s important to improve your strategy and optimize your website.

Organic traffic is any traffic that you don’t have to pay for. Today, organic search drives more than 50 percent of all website traffic. Hence, having a SEO friendly website will help you rank higher, increase traffic and give you access to more potential customers.

Thus, many people are trying to build an SEO friendly website, create a really spammy website with just keywords. NEVER do that!

This results in a high bounce rate and then the search engine reduces the ranking of the website.

Google currently holds 90.1% of the total search engine market share, followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.

So, if you’re not ranking on Google, you’re losing on a majority of potential customers who are actively looking for your business.


Leave a Comment

Your email address will not be published. Required fields are marked *

Open the Floodgates and bring in a wave of new customers!

Get Online, Stand Out On Google, Look Professional, Convert More Leads & Generate More Revenue!


Here's what happens next:-


Get a Quote