Did you know, 54% of social media users use social media such as Facebook, Instagram, Pinterest to research products and services. Moreover, among these users, 90% follow a business on the platform, suggesting that these users are keen on hearing from and about brands. More stats can show the benefit of social media users for growing your business.
Social media shares and follows improve your site traffic by providing more visibility to your content. When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore, boost your rankings.
So out of all these platforms available, which one should you market your business on? Should you use Facebook, Instagram or LinkedIn? Or is Pinterest the right choice for you?
Maybe you should investigate the newer platforms such as Snapchat and TikTok? It may not be straight forward, but you’ll realize which social media platform will be the best for you.
Facebook was considered the most used social network site in Australia with almost 71% people using that platform. This was followed by Instagram with 44% of Aussie people using it and Whatsapp, which 31% of people use.
Facebook usage in Australia is dominated by 25-34 year-old millennials, with over 3.7 million Australians utilising this social networking platform. They tend to use social media in the same way and there are ways to reach out to millennials. The majority of Australians use social networking sites to keep in touch with family and friends. These applications were also utilised by millennials to exchange photos and videos. This behaviour has increased the popularity of Instagram, a picture and video-sharing software that makes it simple to record, edit, and share photographs and videos. A substantial number of consumers utilised Facebook and YouTube to search, read, watch, share, or debate news, owing to the convenience and availability of access to current events.
Although Facebook remains the most popular social networking platform in Australia, YouTube and Instagram are also popular platforms, particularly among younger Australians. In 2018, leading millennials (those aged 29 to 34 years) had the highest YouTube use share, while trailing millennials (those aged 14 to 28 years) were the most active Instagram users. All of these platforms want to grow their audiences in the future by engaging them through targeted video advertising, content storytelling, and social media influencers.
As part of your digital marketing strategy, and depending on your target market you should be on the platform they do. For example, if you have a B2B business, you can be on Facebook and LinkedIn. If you have a B2C business, you can use Instagram and Pinterest. This mainly depends on your demographics and target market.