What is Digital Marketing

QUICK SUMMARY  When small businesses get started, the priority is always on how to get their first group of customers in the door.

They depend on traditional advertising, such as handing out coupons, contacting friends and family to spread the word and waiting for magic to happen. They trust that because they have a good product or service, it is only a matter of time for customers to find their way to them. This may have worked in the 90s, but it surely won’t work now.

The digital marketing revolution is here and is moving faster than ever before.

So, what is digital marketing?


In 2020, you can’t just get away with having a basic website and if you don’t there are urgent reasons why you need one. You need a conversion based, lead generating, professionally designed website that will differentiate you from your competition. Your website will give the consumer the relevant information they need about your business and is the best platform to control your messaging and shape the online perception of your business.

It’s also important to not have a basic one-page website hosted on someone else’s platform that might end up damaging your brand if not maintained properly.


Maintaining a strong online presence is important to ensure that your company can easily be found online.

Moreover, having a highly ranked website and a strong digital presence will build a reputation for your business and improve your chances of gaining new leads and converting that into sales. A good SEO strategy is about more than just keywords. It must include customising your website to produce desired results, creating interesting content that your audience loves to read and using techniques such as backlinks, optimization of site speed and meta descriptions to help you rank higher on search engines.


Search engine marketing is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Google Ads is by many measures the most popular paid search platform used by marketers. Paid ad campaigns are a way to bring the company front and centre together. With targeted ads, keyword analysis and conversion-optimized ad copy, your business can generate more conversions.

Content Marketing

To get your audience’s attention, clever and entertaining content is absolutely necessary.
Your business needs to use the right content that captivates your target audience. From social media updates to your website content such as blogs and articles, Facebook & Google ads, emails, all of your content is equally important and directly affects the popularity of your business.

Social Media

There is no denying the power of social media to interact with your audience and drive growth.

Unlike other channels of marketing communication, social media is not about one-way broadcasting. Your customers expect you to interact with them meaningfully, from creating original content and sharing relevant information to answering questions and commenting on industry trends. Social media is everywhere and it can be used for effective marketing campaigns on various platforms. For many people, social media is used daily for entertainment, socialization, news consumption and is a great marketing tool.


Marketing automation is a nurturing process of building brand awareness and being in contact with the customers so that they keep coming back to you. Email marketing is a highly successful digital marketing tool in automation for keeping in touch with your clients. Effective marketing in Australia emails turn prospects into customers and turn one-time consumers into loyal clients. It’s the most direct and efficient way to communicate, develop and turn leads into clients.


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