Does SEO work?
There are many digital marketing strategies available to service-based businesses in Australia to find much-need online growth. They can include social media strategies, pay-per-click advertising and conversion rate optimization. All of these things can be used to work together, and they will definitely pump-up profits and open the floodgates to more customers. While they are great, they don’t offer the same customer experience of your website that SEO can offer. So, the answer is heck yeah, a killer SEO strategy will work but it’s all about how you use it. Keep reading and we’ll tell you exactly how you can use it to your advantage.
What is SEO?
SEO is basically the best way to build organic customer engagement and business growth. Excellent SEO makes you look, sound, and present your business as a trustworthy personality for customers to rely on. It doesn’t matter what service you’re offering, there’s an SEO strategy that will work for you. SEO does exactly what the name says it does, it will optimize your website for search engine pages. Search engine pages are big moneymakers for local tradies in Australia and we know why! Hundreds and thousands of people use search engines to find services near them and you should want your website to perform well on these engines so that you’re spotted. SEO strategies will get you ranking higher on the results page and bring you closer to more calls and eventually, more cash. We have an easy to read guide about what SEO is for you to get busy with if you want to get into the nitty-gritty.
There’s a lot that goes into customer catching SEO techniques and they can include:
- Page speed
- Multiple device capability
- Domain authority
- User-friendly experience
- Good quality content production
- Relevant inbound and outbound links
These are just a few to get you started but it is actually much more complicated than that. We strongly suggest that you grab your phone to call a reputable SEO agency. A new and improved website is great if it gets you ranking higher, but you should also want it to have high conversation rates. We want those clicks to turn into growth for your business and it’s up to you what that growth looks like. SEO is only one part of our digital marketing revamp, and it comes with a range of advantages that we’ll explain below. Or you can use one of our free strategy sessions and we can discuss it all in person!
Benefits of good SEO
Organic traffic is the best kind
You should want customers to find your business organically instead of through other channels because it makes them feel like they’re in control. Paid advertising is usually targeted, and customers can be overwhelmed with them. If you focus on your SEO strategy you can create organic traffic straight to your business without them feeling swindled into the deal.
Stake your claim as the authority within your industry
Creating original and exciting content is an excellent way to give potential customers a valuable experience of your website. The content should solve their problems and answer all their questions and you can do this by just sharing your gained knowledge of the work you do. SEO techniques aim to do this because it builds your reputation as a service provider. People will start turning to your website for more and more advice, therefore growing your reputation as an expert among your audience and your competitors. The best quality content will get you ranking highly on search pages of highly searched terms.
Common SEO mistakes you didn’t realize you were making
Lazy and bad keyword habits
A large part of a localised SEO strategy is the use of relevant keywords. Try not to target keywords that have nothing to do with what you offer because it will lower your conversion rate success and confuse the search engines algorithm. After you’ve settled on the right keywords, you might be tempted to spam them in your content in hopes of ranking higher but you’re actually doing the opposite. Keyword stuffing can hurt the quality of your website because the search engine will know when you are trying to trick it.
Linking to random external Sites
Another part of a successful SEO strategy is the use of good relationships with other good websites. You’ll need to link to external sites, but they need to be of high quality. Use high ranking or other authoritative websites to boost your own credibility. Random links aren’t the way to go.
Forgetting about the meta description
Many people don’t take the meta description seriously and they’re missing out on the major impact it can make! The meta description is the small summary paragraph of text under your website link when it shows up on results pages. Use it strategically to give your customers context and simplify their experience of searching for answers. It will give readers a good indication that your content is worth reading.