Things to Remember while Designing a Landing Page

QUICK SUMMARY  Whoever said, “You never have a second chance to make a great first impression,” makes a valid point.

So, it’s very important to ensure that the first interaction your target audience has with your website is positive so they don’t bounce to another website.

A conversion based landing page will help you do that. While your homepage and other website pages are generic, the landing page is targeted and specific to make a sale or get a lead. Do you understand the difference between the home page and landing page?

So what things should you remember while designing a landing page?

1. Target audience and their needs

When you start to prepare your landing page design, think about what your target audience wants and needs to see when they open your site. As a business owner, you have to offer some unique product or service to attract customers and make them choose you over your competition.

You just have to ask yourself – What attention-grabbing headline, relevant content, and CTA can you provide on your landing page to fulfil your audience’s needs efficiently and effectively? How can you prove the value of your business, goods and services to your audience?

To create this need and value in their mind, you have to offer them what they want. For example, if you are a restaurant owner, you can offer 15% off at the restaurant if they book the table through your app. Or if you are a tradie, you can offer free consultation and provide free quotes in exchange for their contact information.

2. Specific purpose landing page

In order for your landing page design to be effective, it needs a clear objective. If visitors come to your landing page, they should instantly know the purpose of the page and how it can help them. Without a specified landing page intent, your visitors may feel confused about what to do once they’ve landed on the page or are unsure whether they’re on the right website. This will cause them to lose interest and to abandon your website. Having too many images, vague content and a clutter of visuals will leave the audience confused and abandon your page.

Some of the objectives of high-functioning landing pages are –

  • Increase conversion by sharing specific CTAs
  • Enhance brand awareness by including an email newsletter sign up form.
  • Increase sales by showing the top-selling product
  • Create greater trust in your product or service by adding information and educating customers

3. Creative Outlook

After deciding your target audience and the purpose of creating a landing page, it is important to firstly have an enticing and attention-grabbing headline. This is mostly one of the very first things that your visitors would have read about your business. When you use appealing and value-driven terms in your landing page headers, make sure your visitors know they’re going to get something worthwhile converting and spending time on your page.

In addition to compelling headers and language, you also want your page to be educational, helpful, and beautiful looking. It’s important to have your logo, your brand name, and also a relevant call to action.

Having visual content on your landing page can be engaging. Whether it’s a picture, video, or animation, you want your landing page design to grab the attention of your visitors.

To help you build engaging, visual and attention grabbing landing pages, there are plenty of software options available. The trick is to find one that fits you and customise it according to your narrative.

4. Responsive Design

You don’t know what devices people are using to open your website. Some web pages provide visitors a frustrating experience dealing with photos and text that don’t fit their device. This may potentially lead visitors to leave your site or even visit a competitor’s site instead.

A web landing page with responsive design will automatically appear in an optimised form on any screen. This means a web page formats as needed to match any screen or computer on which you display it i.e. desktop, laptop, tablet, or smartphone. This means that no matter what screen they are looking from, your landing page will be compliant and this will entice your users to take the action you want.

These are some aspects of creating and designing a landing page that impact your ability to convert visitors into customers and enhance user experience (UX).


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