A digital strategy focuses on increasing all areas of your company’s online performance. From the most effective website design to the most high-converting landing pages, your digital strategy needs to include this all. It also includes Search Engine Optimization (SEO), Google Adwords or Pay Per Click (PPC), and Social Media Marketing as a whole.
As a business owner, you must know your business objectives and goals. Your digital strategy should always be part of a broader marketing plan and should be connected to your online objectives. If you don’t already have one, this guide will help you get started.
1. Write down your goals
Start by seeing where you are right now. Let’s say you get 10 leads per month out of which 3 become paying customers. Now see where you want to go. And how can you get there. All of your actions from this point forward are futile unless you have goals. It is critical to be clear about your goals since they will serve as the foundation for evaluating the effectiveness of your digital strategy. Strategic goals are typically long-term in nature, so it’s not as simple as saying you want x amount in profits next month and they’ll magically appear.
2. Do research
After you know what you want to achieve, you need to formulate a strategy on how you are going to get there. Do you need to redesign your website to make it more customer friendly? Or do you need to invest in Google Ads or start writing blogs? What ways can help you get from your current position to where you want to be? Find out what will work for your business.
You also need to keep in mind your customers and their needs. You don’t want to start selling a product or a service your current customers aren’t interested in. Find out what more value you can provide your current customers and build your strategy from that.
3. Execute the strategy
Don’t do everything all at once. Start by achieving your small term goals and then move to your long term goals. You will exhaust your time and resources trying to achieve everything at once. After you start executing these strategies, it’s important to remember that you won’t see an increase in sales or leads on day 1.
When implementing your digital strategy, ensure that your team is as committed to the strategy as you are. You can keep your teams on track and guarantee that you’re all producing the most value in the right areas of your organisation by continuously referring to your digital strategy.
