If you are a business owner who is still unsure about creating a website, I’ll save you some time—you need one. And a good one. A conversion based, lead generating, professionally designed website that will differentiate you from your competition.
The 21st century consumers are cynical. As a matter of fact, 56% of people said that they won’t trust a business without a website. Having a good quality website not only creates a good first impression but also instantly boosts your credibility as a legitimate business. Showcasing testimonials, examples of your work proves your expertise. This shows how important website design actually is.
Did you know 79% of users who read online reviews and believe them? So if you don’t have a website or any social media presence, you don’t know what’s being written about your business online, positive or negative. To control the narrative, you need a platform to position yourself and your business in the market to get the exact type of customers you’re looking for. A website is the best platform to control your messaging and shape the online perception of your business.
Your website also acts like a 24/7 answering machine. Outside of your office hours when you aren’t there to pick up the phone or answer emails, your website will give the consumer the relevant information they need about your business. Your website can save you that time by providing answers to common customer questions and inquiries.