What is CRO?

QUICK SUMMARY  An online customer’s journey can be unpredictable. Some might go to your website and purchase a product or call your business on their first visit. On the other hand someone might go on your website 5 different times but not take the action you need.

This is where conversion rate optimization or CRO comes into play.

CRO helps drive long term success and growth by increasing the value of existing traffic and leads instead of finding new traffic and leads.

So, what is CRO?

Conversion rate optimisation (CRO) is the practise of improving your website and content in order to increase conversions. A high conversion rate indicates that your website was well-designed by industry experts, well structured, and appealing to your target demographic. It is the process of increasing your conversion rate by persuading users to your website to complete the desired activities.

CRO is basically engaging your current traffic that hasn’t converted and keep them coming back to take the desired action. It allows you to get more out of your existing website traffic while also ensuring you’re targeting qualified leads.

When is CRO appropriate for your company?

Simply said, if your business attracts website traffic but has a low conversion rate, you should think about CRO. That’s because, regardless of how big or small your business is, if you can find a way to convert your traffic or website visitors to leads, then consumers, and finally devoted clients, it’ll help you grow your business much faster.

Building automated workflows is one of the best CRO strategies that will help you connect with your visitors again. Automation, for example, allows you to send automated emails and text messages based on workflows.

For example, you provide financial advice and want website visitors to schedule meetings with you and your team. You can send automated emails to remind them of the meeting. The visitors who started filling the form but didn’t finish can be sent the link in their email to finish it. Similarly if you have an ecommerce business, you can send a reminder email to those who abandon their shopping carts or provide an additional discount to keep them coming back.


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