How to Optimise PPC Campaign

QUICK SUMMARY  Are you aware of the benefits of PPC advertising? In fact, it is the quickest way to rank on Google, grow your leads and sales.

Are you aware of the benefits of PPC advertising? In fact, it is the quickest way to rank on Google, grow your leads and sales.

So why isn’t everyone jumping on it? Simply put, the competition is high and it is extremely difficult to ensure your PPC advertising is profitable.

If you do not use Google Ads or just have a very basic set up, you are practically letting sales fall straight into the hands of your competitors.

So what can you do to optimize your ppc campaigns?

Let’s begin by understanding what ppc is. PPC or Pay-per-click is a type of online marketing used to drive traffic to websites, in which an advertiser pays a search engine (Google, Yahoo, Bing etc) when the ad is clicked.

So, how can you optimize your campaigns to make sure you stay on top of the search results?

1. Account structure

A solid account structure is the key for obtaining excellent PPC success. The first step is to determine what you want from this campaign, such as how many keywords you want to target and how many ads you want to set up and what bidding strategies to target.

Having many campaigns does not make sense for all businesses because it will spread your spending over your account, therefore if you run a smaller business, you may put up one or two ads if your budget is low. These ads might be part of your “top sellers” campaign, featuring your best services or goods. You don’t need to break your bank to make PPC work.

2. Engaging Ad copy

Ad copy is very important in deciding the success of your campaign. Because you have a character constraint, you must have persuasive ad text in a short and easy way. Your ad language should clearly describe your unique selling proposition (USP) and why customers should select you above your competition.

Make an effort to be as relevant as possible. Create eye-catching headlines.
Don’t forget to include an enticing call-to-action. Consider utilising terms like Instant, Hurry, Exclusive, Free, Today Only, and others. Power words will create an urgency amongst the customers to buy your product or service.

3. Remarketing

In PPC marketing, a high bounce rate is a frequent thing. Remarketing, on the other hand, is an excellent approach to capitalise on those lost prospects. You should use it to re-engage prospects who are still in the awareness stage. You can use remarketing to deliver tailored adverts to users who have already browsed your items or services. There are several strategies to improve the effectiveness of remarketing in order to raise conversion rates and return on investment.

#PRO TIP – Remember to put up both TOF (Top of Funnel) and MOF (Middle of Funnel) advertisements for maximum business exposure.


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