When it comes to digital growth, SEO (search engine optimisation) is a key component of the game. SEO is all about making sure your website is easily discoverable by Google’s search algorithm and it’s a crucial part of any digital growth strategy. In this blog post, we’ll explore the different elements of SEO and how you can use them to come out on top in the game of online visibility and growth.
Keyword Research – Know your numbers!
First, let’s talk about keyword research. This is the process of identifying the words and phrases that potential customers are searching for on Google. By understanding what your target audience is searching for, you can optimise your website’s content to include those keywords. This can help Google understand what your website is about and increase the chances of it showing up in search results. Keyword research can be done in Google Ads OR a paid tool, like SEMRush (We use SEMRush at Floodgate. It is almost like a cheat pack!)
Meta Tags – Keep the Blind informed (and the A.I)
Next, let’s talk about meta tags. These are tags that provide information about your website to search engines. They include things like the title tag, which appears in the search results, image tags that explain what is in a photo and the meta description, which gives a brief summary of what your website is about. By optimising these tags for your target keywords, you can help search engines understand the content of your website and improve your chances of showing up in search results.
Backlinks – Prove your authority
Backlinks are also an important part of SEO. Backlinks are links from other websites that point to your website. They signal to Google that your website is credible and relevant, which can help improve your search rankings. To get backlinks, you can reach out to other sites and ask them to link to your content OR you can create such high-value value content that others will naturally will want to link to.
Just another 190 or so ranking factors..
In addition to these easy to understand concepts, SEO also includes things like website design, mobile optimisation and page loading speed. These are all factors that can impact your website’s search rankings and overall user experience.
As with all aspects of the Google game, SEO is constantly evolving. Google is always updating its search algorithm to improve the search results. So it is wise to keep on top of the changes OR hire an Agency like Floodgate to play the game for you.
In summary, SEO is a crucial part of the game of digital growth. By mastering the elements of SEO, including keyword research, meta tags, backlinks, and website design, you can increase your online visibility, drive more traffic to your website, and ultimately grow your business.
And remember, Google is always changing the rules, so be sure to stay on top of the latest updates and trends to keep your SEO strategy competitive.