Google Ads is a powerful tool in the game of digital growth. With this tool, you can create and run ads that appear at the top of Google’s search results, giving your business the exposure it needs to reach more potential customers. In this blog post, we’ll explore the different elements of Google Ads and how you can use them to come out on top in the game of online visibility and growth.
Keywords – Know your numbers
First, let’s talk about keywords. Keywords are the words and phrases that potential customers are searching for on Google. By identifying the keywords that are relevant to your business, you can create ads that will appear when those keywords are searched for. This can help you reach your target audience and increase the chances of your ads being clicked on.
Doing Keyword research also gives you an idea of how much interest there is in your product or service. It is for this reason, Google Ads can only be scaled to a certain size before they lose effectiveness. In small, niche markets, you may only need to spend $5-$10 per day to capture all of the interest there is for your product. If you try to spend any more than that, Google will happily take your money with no higher return.
Next, let’s talk about ad groups. Ad groups are a way to organise your ads by theme or product. By creating ad groups, you can target specific audiences and improve the relevance of your ads. This can lead to higher click-through rates and ultimately more conversions.
Ad extension is another important part of Google Ads. Ad extension allows you to add more information to your ads, such as location, phone number, and website link. This can help potential customers find your business more easily, which can lead to more conversions. Hint: It makes sense to fill out as many Ad extensions as you can.
In addition to these technical elements, Google Ads also includes things like targeting options and bid strategies. As this is a surface level post around the benefits of Google Ads, I will not go into the technicalities too much. Google has clearly been making an effort to make the use of Google Ads easier, not harder. The Google Ads algorithm is designed to help us deliver our ads as effectively as possible, so some campaigns, it is best to accept most of Googles suggestions.
As you can tell, Google Ads is constantly evolving, so it’s important to stay on top of the latest trends and best practices. This includes not only the technical aspects but also the ad formats, targeting options, and the audience you’re trying to reach.
By mastering the elements of Google Ads, you can increase your online visibility, drive more traffic to your website, and ultimately grow your business.