Google Ads is the most popular PPC platform in Melbourne for a reason. It doesn’t claim to be cheap, but it does give you the freedom to work with what you’ve got. Unfortunately, there is no single answer for this question because a business’ advertising goals and budgets are not a one-size-fits-all deal. Your service is unique to you and so the advertising cost will depend on your growth plans for the Melbourne market. There are many things that will affect how much you pay per click, even outside of Google’s standard rate structure. The external factors influencing the cost of Google Ads can be influenced by how competitive your specific industry is, the size of the market you operate in and consumer trends or behaviour changes.
GOOGLE ADS – MELBOURNE
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Types of ads
Video ads can do two things towards expanding the awareness of your business in Melbourne. They can direct customers to your web page or portal so that you get additional follow-through clicks or they can function as creative content that showcases your services and skills
Google Mobile Ads
These are ads targeted to smartphone users and can be very lucrative because 80% of all mobile searches use web engines to find services or products near them. It’s offers customers quick info access that is compatible with mobile browsers
Google Display Ads
Google will place your ads on websites, apps, or social media in banners across or along the side of the page. It’s usually a graphic format that’s made of text, images, and flash.
Google Text Ads
Text ads consist of writing (keywords, captions, headings, and links) that attract users to go straight to your website. They are placed and designed to look like organic search results with the exception of having the word “Ad” discreetly placed next to it.
Dynamic Search Ads
These are similar to traditional text ads but do not use keywords and rather stick to using text directly from and linked to your website. It’s considered dynamic because Google matches search requests directly with products or services on your website.
How much will it cost
Internal costs that factor into the PPC are your maximum bid for a keyword and the quality score of your website achieves which decides your ranking on the results page. Your maximum bid is the amount you’re willing to pay for the use of a keyword in a live Google Auction. If that is accepted, Google then reviews the quality of your website and gives it a ranking which also comes with a specific cost. Both these internal and external factors can make your PPC as low as $1,60 or as high as $5. Your ad content is technically displayed for free, and you only pay when a customer clicks on it. If you budget a monthly amount of clicks you’re willing to pay for, you can choose when and for how long you want your PPC campaign to run.
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