Google Ads is the most popular PPC platform in Melbourne for a reason. It doesn’t claim to be cheap, but it does give you the freedom to work with what you’ve got. Unfortunately, there is no single answer for this question because a business’ advertising goals and budgets are not a one-size-fits-all deal. Your service is unique to you and so the advertising cost will depend on your growth plans for the Melbourne market. There are many things that will affect how much you pay per click, even outside of Google’s standard rate structure. The external factors influencing the cost of Google Ads can be influenced by how competitive your specific industry is, the size of the market you operate in and consumer trends or behaviour changes.
GOOGLE ADS – MELBOURNE
Floodgate Digital’s Google Ads strategy will get your business to the first page of results faster and with an instant boost to customers! Attract customers near you with a localised approach designed by our Melbourne market experts. Our strategy will get your business noticed through paid text, display, or video advertising!
Target customers with Google Ads Pay-Per-Click advertising
Google is Australia’s favourite search engine, and it offers businesses a Pay-Per-Click (PPC) platform for advertising. Your competitors may be using it already because it is the most-widely used PPC platform in Melbourne. The reason for its popularity isn’t just because of its payment structure but also because businesses can confirm that it really works! PPC is a cost-effective digital marketing strategy that works on the guaranteed basis of a consumer showing actual interest in your website. No money wasted and the web site gains traction! Our team is sales & marketing savvy, but its greatest asset is its focus on your growth goals. Your Google Ads strategy will emphasise targeted keyword techniques and other website optimization. The money you invest in this advertising platform will work enough to find cash for you because our solutions will get you better traffic, in no time!
Ready to see a new wave of business?
Let us help you harness the benefits of a full-proof Google Ads strategy, and you’ll start reeling in more customers in your local market. Floodgate Digital can help you with organic strategies for expanding your company in Melbourne, but you can fast-track your results if you invest in effective advertising. PPC advertising will get you right to the top of first page results and that’s where we want you. Customers lose interest if they have to go any further than that, so we know we have to catch them fast. We’ll get you way ahead of your competition and all while focusing on your personal goals for your business
What do you stand to gain?
CONTROL OVER YOUR AD SPEND
You only pay per click and it’s up to you to control how much (and when) you’re willing to spend on the platform
Every click confirms that a potential customer looked at your website or interacted with your ad content
Your budget, with your content your way and the bonus of confirmed consumer interaction. We’ll turn that investment into paying customers
Types of ads
Google Videos
Video ads can do two things towards expanding the awareness of your business in Melbourne. They can direct customers to your web page or portal so that you get additional follow-through clicks or they can function as creative content that showcases your services and skills
Google Mobile Ads
These are ads targeted to smartphone users and can be very lucrative because 80% of all mobile searches use web engines to find services or products near them. It’s offers customers quick info access that is compatible with mobile browsers
Google Display Ads
Google will place your ads on websites, apps, or social media in banners across or along the side of the page. It’s usually a graphic format that’s made of text, images, and flash.
Google Text Ads
Text ads consist of writing (keywords, captions, headings, and links) that attract users to go straight to your website. They are placed and designed to look like organic search results with the exception of having the word “Ad” discreetly placed next to it.
Dynamic Search Ads
These are similar to traditional text ads but do not use keywords and rather stick to using text directly from and linked to your website. It’s considered dynamic because Google matches search requests directly with products or services on your website.
How much will it cost
Internal costs that factor into the PPC are your maximum bid for a keyword and the quality score of your website achieves which decides your ranking on the results page. Your maximum bid is the amount you’re willing to pay for the use of a keyword in a live Google Auction. If that is accepted, Google then reviews the quality of your website and gives it a ranking which also comes with a specific cost. Both these internal and external factors can make your PPC as low as $1,60 or as high as $5. Your ad content is technically displayed for free, and you only pay when a customer clicks on it. If you budget a monthly amount of clicks you’re willing to pay for, you can choose when and for how long you want your PPC campaign to run.
Wash away your competition
Do you ever wonder why you see you competion everywhere you look? They seem to be crushing you online. Give us you’re competitions website and we will reverse engineer their whole digital marketing strategy and give you a detailed explanation on exactly what they are doing and how they are doing it for FREE.
WHO WE ARE?
Floodgate Digital is a business that helps your business find more business with a unique online strategy. We’re an Australian owned digital growth agency that can give you the keys to open the gates to a flow of high-quality leads, improved sales and turnover and a stronger, larger customer base. This company is an extension of the work we’ve been doing in Australia for years: connecting reliable, qualified tradesmen with the people looking for them to help. Now that you’re this far on the page, we have great news for you! Our founder, who has been listed twice on the ‘Top 100 Young Entrepreneurs’ by Business News Australia, is giving out a limited number of FREE 30-minute growth strategy sessions. It’s a limited time offer and a brilliant deal because the standard rates for specialized one-on-one sessions like this goes for $1500. If you have a business and you are serious about scaling up,
FREE 30-MIN GROWTH STRATEGY SESSION WITH A 2X TOP 100 YOUNG ENTREPRENEUR!
WARNING: Jacob normally charges $1500 an hour for 1 on 1 digital marketing session. This is a limited one time offer with only 20 spots available. Get in quick, or miss out!
PS: Please only apply if you are an established business or looking to scale or grow.
