Floodgate Digital knows the Gold Coast because its experts have worked as sales and marketing whizzes in the area for a decade. Our primary focus is generating leads for small to medium service-based businesses with effective digital strategies. We’ll design a Google Ads campaign that will put your website on the first page of results and grow your revenue fast.
We will tailor-make a long-term paid marketing campaign that includes live data tracking and conversion rate analysis. You’ll know exactly what your efforts and money are doing throughout the process of your Google Ads strategy. Australia’s number 1 search engine is Google for a reason. Users and potential customers rely on it because it gives them an easy and effective experience. It has an advanced targeting system that gives companies (who pay for ads on they’re PPC platform) direct access to audiences searching for the services and products they’re offering. Floodgate Digital will work with you to find keywords or keyword strings that will make you stand out in every potential customer’s search results page. The strategy we design for you will use Google Ads as a tool to achieve immediate results but also the long-term, sustainable growth you want for your business. Our specialists know exactly what makes your competitors in the Gold Coast tick and we can use that to gain substantial ground in your market.
Our Gold Coast market experts will start with some research and analysis to dissect your industry and the local competition. We’re a digital growth agency that is experienced in formulating paid marketing strategies that are competitive and profit-pumping. Our knowledge of local consumer needs in the Gold Coast is unmatched and we can reassess what your target market goals are. This will help us optimise your website to find you more traffic, the right traffic and all while climbing the ranks to page 1. Count on us for a regular reporting structure that’ll give you key insights to how customers are interacting with your Google Ads campaign. Tracking also helps us to identify what changes we need to make to the ongoing Google Ads campaign, to further boost leads and conversions.
Video ads can do two things towards expanding the awareness of your business in the Gold Coast. They can direct customers to your web page or portal so that you get additional follow-through clicks or they can function as creative content that showcases your services and skills
These are ads targeted to smartphone users and can be very lucrative because 80% of all mobile searches use web engines to find services or products near them. It offers customers quick info access that is compatible with mobile browsers
Google will place your ads on websites, apps, or social media in banners across or along the side of page. It’s usually a graphic format that’s made of text, images, and flash.
Text ads consist of writing (keywords, captions, headings, and links) that attract users to go straight to your website. They are placed and designed to look like organic search results with the exception of having the word “Ad” discreetly placed next to it.
These are similar to traditional text ads but do not use keywords and rather stick to using text directly from and linked to your website. It’s considered dynamic because Google matches search requests directly with products or services on your website.
Google Ads is the most popular PPC platform in Australia for many reasons but one of them is its cost-effective payment structure. It doesn’t claim to be cheap, but it does give you the freedom to work with what you’ve got. Unfortunately, there is no single answer for this question because a business’ advertising goals and budgets are not a one-size-fits-all deal. Your service is unique to you and so the advertising cost will depend on your growth plans for the local market. There are many things that will affect how much you pay per click, even outside of Google’s standard rate structure. The external factors influencing the cost of Google Ads can include location specific attributes like the competitive nature of your specific industry, the size of the market you operate in and consumer trends or behaviour changes.
Internal costs that factor into the PPC are your maximum bid for a keyword and the quality score your website achieves which decides your ranking on the results page. Your maximum bid is the amount you’re willing to pay for the use of a keyword in a live Google Auction. If that is accepted, Google then reviews the quality of your website and gives it a ranking which also comes with a specific cost. Both these internal and external factors can make your PPC as low as $1,60 or as high as $5. Your ad content is technically displayed for free, and you only pay when a customer clicks on it. If you budget a monthly number of clicks, you’re willing to pay for, you can choose when and for how long you want your PPC campaign to run.
Floodgate Digital is a business that helps your business find more business with unique online strategies. We’re an Australian owned digital growth agency that can give you the keys to open the floodgates to a flow of high-quality leads, improved sales, and a stronger, larger customer base. This company is an extension of the work we’ve been doing in Australia for years: connecting reliable, qualified tradesmen with the people looking for them to help. Now that you’re this far on the page, we have great news for you! Our founder, who has been listed twice on the ‘Top 100 Young Entrepreneurs’ by Business News Australia, is giving out a limited number of FREE 30-minute growth strategy sessions. It’s a limited time offer and a brilliant deal because the standard rates for specialized one-on-one sessions like this goes for $1500. If you have a business and you are serious about scaling up, click HERE now.
WARNING: Jacob normally charges $1500 an hour for 1 on 1 digital marketing session. This is a limited one time offer with only 20 spots available. Get in quick, or miss out!
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